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eBay: The 9 High-Impact Essentials to Boost your Sales

1. Promote Wisely

Run Promoted Listings to secure top search placement—boost visibility and clicks on the first page.

2. Ship Smart

Free shipping and free returns are now expected; clearly state your policies to edge out competitors.

3. Refresh Your Inventory

Keep your listings “new” by ending them before they expire and relisting—eBay’s algorithm favors active, fresh listings.

4. SEO-Optimize Listings

Research with tools like keywordtool.io and embed top keywords into titles, descriptions, and item specifics.

5. Use Great Photos

Include at least 5 high-res shots from different angles, well-lit and stage your product to build buyer confidence.

6. Go Global

Enable international shipping through eBay’s Global Shipping Program—tap into foreign demand and favorable exchange rates.

7. Build a Brand Presence

Enhance your store with a logo, banner, and “About Me” page—trust and polish improve conversion rates.

8. Customer & Feedback Focus

  • Respond quickly and positively to buyers.
  • Politely request feedback post-sale.
  • Address negative reviews directly and request revisions when appropriate.

9. Aim for Top Rated Seller

Maintain higher than 98% satisfaction across more than 100 transactions to qualify. Being Top Rated improves visibility, lowers fees, and qualifies you for benefits.

Why These 9 Strategies Works

  • Visibility: Promoted ads, fresh listings, and solid SEO improve search presence.
  • Trust: Photos, branding, and great service drive buyer confidence.
  • Conversions: Incentives like free shipping and top-rated badges encourage purchases.
  • Scalability: International access and long-term reputation building fuel growth.
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