The idea of ​​Conectadora was created through the assessment and recognition of the market need for effective inventory management in connection with the use of multiple online sales websites (marketplaces). In an era where we are rapidly moving towards digitalization, the needs for effective and proper management are constantly increasing. In the post-covid era, more and more people continue to choose to meet their daily shopping needs online. With an ever-growing audience, marketplaces are growing and expanding rapidly. This implies that their operation and management must be fast and reliable.

On the one hand, there is the business with the goods it buys or the products it produces. On the other hand, the end customer. In between:

The multiple spaces where the company displays its merchandise (e-shops and marketplaces)

Digital tools and platforms that the company uses for commercial and accounting management (ERP, CRM, WMS and general back-office systems).

Conectadora comes to interconnect these four “gears” and create a single powerful engine.

Conectadora is a central management platform that allows companies to monitor and update all sales channels and their internal systems (ERP, CRM) simultaneously. Instead of requiring separate registration of products, quantities and characteristics in each marketplace, the process is done once in Conectadora and is automatically adapted to the requirements of each platform. This significantly reduces time, limits errors and ensures that the inventory and sales picture always remains updated in real time.

Marketplaces and e-shops immediately inform Conectadora of movements (orders, stock changes), which channels the information into the company's systems, ensuring a continuous, accurate picture. At the same time, the platform produces consolidated reports that gather data from all channels, helping to better understand sales and market trends. These analytical reports also support the purchasing and production planning department, enabling better forecasting of product and inventory needs.

Conectadora improves the operation of all departments of the company that operates in multi-channel digital commerce, increases sales and contributes to profitability. In addition, it limits errors that negatively affect the end consumer experience, such as incorrect shipments or stock shortages that are noticed during the completion of the purchase.

The simplification and unification of digital commerce processes and the reduction of time spent on back-office tasks activate the willingness for productive and creative engagement in areas more essential to the business.